*Kiss 90 promotional materials, released in 1999
Kiss 90 was an aspirant dance radio station based in Melbourne, Australia. Kiss was the first 100% dance format radio station in Melbourne. The station broadcast sporadically to the Greater Melbourne area between 1994 and 2001 on 89.9 FM.
Kiss 90 had a reputation for setting Melbourne's music trends. The station was at the centre of nightclub and rave culture trends. The music format was designed to unite dance music lovers and showcase a broad range of dance music, featuring most of Melbourne's big name DJs live on air.
The station continually broke new songs and gave airplay to many artists for the first time on Australian radio, pushing many into the mainstream charts. Kiss is also credited with significantly influencing the sound of radio in the southern capital. This resulted in mainstream commercial radio stations introducing more dance music into their playlists and Fox FM dropping classic rock for a Rhythmic CHR format in the late '90s.
Kiss 90 was licenced as an 'aspirant' community broadcaster and created to foster Melbourne's dance music culture. The station's mission was to achieve a full-time Melbourne-wide community licence.
Kiss conducted a number of broadcasts to gain listen support and convince the Australian Broadcasting Authority (ABA) to grant a permanent Melbourne wide license. The station was one of many aspirant community groups who shared the 89.9 FM frequency in Melbourne. Kiss, like the other aspirants was only allowed to broadcast for a limited amount of time, usually for 4–8 weeks at any one time.
After many delays, the ABA finally made a decision on the license and Kiss was not successful. The ABA awarded the available high-power FM frequencies to other stations.
*source: en.wikipedia.org/wiki/Kiss_90_FM
Here's my collection of Kiss 90 stickers and promotional materials:
Unused bumper sticker from 1999, sheet measures approximately 10 cm by 10 cm.
Front side: background: blue; text:'Melbourne', Kiss 90 logo, slogan '100% Dance'.
Back side: white.
Unused bumper sticker from 1999, sheet measures approximately 8.5 cm by 6 cm.
Front side: background: chrome; oval; Kiss 90 logo; color version: blue, clear, and orange.
Back side: white.
"KISS CARD" registration card, from 1999, sheet measures approximately 13.8 cm by 10.9 cm.
Front side: background: blue, orange; Kiss 90 logo, text: "Melbourne", [Choose Kiss], broadcast test period.
Back side: KISS CARD registration form.
Kiss 90 compliments slip, from 1999, sheet measures approximately 13.8 cm by 10.9 cm.
Front side: background: white; text, Kiss 90 logo, slogan, address.
Back side: white.
