*Some stickers of 101.3 KDWB, Minneapolis-St.Paul
KDWB-FM (101.3 FM) is a commercial radio station broadcasting in Minneapolis-St. Pail, the Twin Cities region of Minnesota, licensed to suburban Richfield. KDWB's radio format is Top 40/CHR. Its transmitter is located in Shoreview, while its studios are in St. Louis Park. Currently 101.3 KDWB is owned by iHeartMedia.
In 1988, newly hired program director Brian Phillips cleaned house, as he dismissed many of the air personalities, overhauled the music and brought in Steve Cochran to host "The KDWB Morning Zoo". He also hired a new air staff, introduced 12-song commercial-free music sweeps, changed the overall on-air presentation, and created a new logo, which is still in use today. As the rechristened "101.3 KDWB", its fortunes changed. Previously branded as "The New KDWB FM 101" and then as "All Hit 101".
Unused bumper sticker from the 1989, sheet measures approximately 20.5 cm by 7.5 cm.
Front side: background: black; 101.3 KDWB logo.
Back side: White Castle coupon.
KDWB quickly became the top CHR/Top 40 station in the market. KDWB also gained national attention in 1989 for helping to break "The Look" by Roxette, the first of four US number-one songs for the Swedish duo.
Unused bumper sticker from the 1990, sheet measures approximately 12 cm by 12.5 cm.
Front side: shaped, background: dark blue; 101.3 KDWB logo.
Back side: white.
In February 1991, WLOL came to a sudden and premature end, as owner Emmis Broadcasting experienced financial problems and began to divest of many of its properties. Minnesota Public Radio purchased WLOL and turned it into the flagship for their classical music service. Throughout the rest of the 1990s, KDWB had virtually no CHR competition.
Unused bumper sticker from the 1991, sheet measures approximately 10.5 cm by 11 cm.
Front side: background: black; 101.3 KDWB logo.
Back side: white.
Unused bumper sticker from the 1997, sheet measures approximately 10.5 cm by 9.8 cm.
Front side: background: black; 101.3 KDWB logo.
Back side: Tom Thumb coupon.
Unused bumper sticker from the 1998, sheet measures approximately 10.8 cm by 11 cm.
Front side: background: black; 101.3 KDWB logo, Coca-Cola logo.
Back side: MetroTransit, Coca-Cola, Superamerica promotion and coupon.
In 2000, KDWB got a new rival of sorts when upstart KTTB ("B96") went on the air with a rhythmic Top 40 format, heavy with hip-hop and urban contemporary music. While B96 was not a major ratings threat, partly due to its rimshot broadcast signal and smaller promotional presence, it did give KDWB the most formidable competition it had in recent years. Today, the competition for the rhythmic/urban audience comes from KZGO, sister station to the former B96, and to a lesser extent, the trimulcast of WGVX/WRXP/WWWM.
Unused bumper sticker from the 2002, sheet measures approximately 11 cm by 11 cm.
Front side: background: blue, green; 101.3 KDWB logo.
Back side: Buffalo Wild Wings coupon.
Unused bumper sticker from the 2003, sheet measures approximately 10.5 cm by 10.5 cm.
Front side: background: yellow, dark yellow; 101.3 KDWB logo.
Back side: KDWB's free gas - summer promo
At the other end of the spectrum, KSTP ("KS95") also competes somewhat with its older-leaning Hot AC format (which has since transitioned to a more younger-leaning direction), as does KDWB's own sister station KTCZ with its own pop/rock-leaning Hot AC presentation. In 2010, KTTB rebranded as KHTC, leaning more towards KDWB's format and relocating their transmitter to the heart of the metro area. The battle between KDWB and KHTC lasted until New Year's Day 2012, when KHTC flipped to Modern AC to fill the void left open by WLTE's flip to Country, thus leaving KDWB as the market's only mainstream Top 40 outlet again.
source: en.wikipedia.org/wiki/KDWB-FM
