Front side: shaped; background: white; KLAX logo.
Back side: white.
La X 97.9 was a Spanish-language station in Los Angeles, USA. In 1992, under the direction of general manager Alfredo Rodriguez, KSKQ (previous call letter) was turned into a Banda music station KLAX, simply called "La Equis 97.9."
Call letter meaning: LAX is the ICAO (International Civil Aviation Organization) code for Los Angeles International Airport. La X 97.9 became the first Spanish-language station in Los Angeles to attain the number one rated highest station in the market.
In 2002, KLAX dropped the contemporary hits and went to the more focused regional format, and became "97.9 La Raza."
*source: http://en.wikipedia.org/wiki/KLAX-FM.
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