Front side: background: black; 93QFM logo.
Back side: white.
WQFM (branded as "93QFM") was a commercial radio station located in Milwaukee, Wisconsin, USA, broadcasting on 93.3 FM.
Beginning in 1958, WQFM had various formats, including classical music, big band music, jazz and ethnic programming before a short-lived automated Top 40 format. For many years, starting in 1973, this was Milwaukee's dominant Album Oriented Rock station. They competed with the eclectic free-form WZMF until 1979, and WLPX until 1983.
"93QFM" was the top rock station in town for over a decade, but faced its stiffest competition in 1986, when WBCS dropped their country music format and became hard-rocker "Lazer 103". They shifted to a more heavy metal/hard rock direction, similar to that of Lazer, then switched to a more "adult" rock feel in 1992, then became heavier again. In addition, the station had a seemingly endless succession of morning shows over the years, including an ill-fated attempt at airing Wisconsin native Jonathon Brandmeier's show from WLUP in Chicago, which backfired when WLUP shuffled their on-air lineup, moved Brandmeier to afternoons, putting Kevin Matthews in morning drive. At one point, WQFM put together one short-lived morning show that consisted of people who had never done radio, which included Lori Minetti, the hostess of the Wisconsin Lottery's Money Game television show.
After years of poor and hasty decisions and falling ratings, the owners of WQFM pulled the plug in March 1996 and flipped the station to smooth jazz as WJZI. WJZI's smooth jazz format never dominated the local ratings, but remained competitive in the middle portion of the Arbitrons. In the winter of 2005, the station tied for 9th place with WJMR among listeners 25 to 54, but rose to 7th place in the winter of 2006.
On March 5, 2007, WJZI began a transition in its format, gearing the station towards a slightly younger female demographic. This involved adding more adult contemporary music. De-emphasizing the smooth jazz music that was a staple of the station, WJZI changed its branding to "Smooth 93.3," as it slowly began to make the transition to full-fledged soft rock.
93.3 FM is currently WLDB, branding as "B93.3".
*source: en.wikipedia.org/wiki/WLDB
At one point, WQFM put together one short-lived morning show that consisted of people who had never done radio, which included Lori Minetti, the hostess of the Wisconsin Lottery's Money Game television show.spiderman wall art
ReplyDelete