101.7 The Fox, Santa Rosa (1990s)

Unused bumper sticker from the 1990s, sheet measures approximately 20 cm by 7.5 cm. 
Front side: background: white; 101.7 The Fox logo; text: "Sonoma County's Rock Station"; code no.: 064804.
Back side: "Half Million Dollars from 101.7 The Fox" registration form and rules.


KXFX (101.7 The Fox) was a active rock radio station in Santa Rosa, California, USA, from 1988 to 2011, broadcasting on 101.7 FM. It is owned and operated by Maverick Media, LLC. out of Westport, Connecticut.

This station first began its broadcasting activities as on December 23, 1974 as KVRE-FM at 99.3 MHz. In 1988, the callsign was changed to KXFX and branded as "101.7 The Fox."

On March 24, 2011 KXFX changed their format from active rock (as "The Fox") to top 40, branded as "Hot 101.7". Shortly after, the station applied for and was granted new call letters, KHTH.

*source: en.wikipedia.org/wiki/KHTH