Front side: background: clear; Star 102 logo.
Back side: Tires Plus promos, "Star of Your Car" coupons.
KSRC (102.1 FM, "Star 102") was a Adult Contemporary music formatted radio station in Kansas City, Missouri, USA, between 1999 to 2011.
On January 4, 1999, at 5 PM, after playing "Ants Marching" by Dave Matthews Band, the station began stunting with ocean sounds, as well as liners redirecting listeners to Mix 93.3 (KMXV), and to listen at 9 AM the following day for something new on 102.1. At 9 AM on January 5, 102.1 The Zone (KOZN, previous call letters) flipped to adult contemporary, branded as "Star 102". The first song on "Star" was "Nothing's Gonna Stop Us Now" by Starship.
Star 102's slogan is "Kansas City's Lite Rock."
On February 1, KOZN changed their call letters to KSRC. "Star" competed with 98.1 KUDL and 106.5 The City (KCIY), both of which were sister stations. The station also aired Christmas music during the holiday season to compete with KUDL. (A few times, the two stations would flip to Christmas music within hours of each other.)
In 2005, KSRC changed to a more upbeat image, dropping most soft-sounding music. Despite the new upbeat image, KSRC added John Tesh's syndicated "Intelligence For Your Life" for nights in September 2005; it lasted a few months.
On January 24, 2006, the station changed call letters to KCKC, in what was reportedly a near format flip to CBS Radio's FM Talk format as "Free FM". CBS aborted the format flip after the ratings of other Free FM stations tanked. In late 2006, Wilks Broadcasting bought the station due to CBS wanting to concentrate on major media markets. John Tesh's show soon returned to nights, and eventually replays from the previous night aired in the afternoons.
While popular for many years, both KUDL and KCKC began to decline in the Arbitron ratings after the introduction of the Portable People Meter in early 2009. KUDL, though, usually had the upper hand compared to KCKC, most likely due to that station's heritage in the market, as they have been in the format since 1977. In addition, most AC stations across the country were declining in ratings, as they have struggled to gain a younger audience.
During the station's annual Christmas music run on December 22, 2010, the station began airing promotions announcing "a new sound coming" on January 3, 2011. In addition, the station's website displayed a countdown clock to the announcement, which would take place that day at Noon. At that time, after playing "Same Old Lang Syne" by Dan Fogelberg, the station flipped to AAA, branded as "Alice 102".
102.1 FM is currently branded as KC 102.1.
*source: en.wikipedia.org/wiki/KCKC
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