Monday, January 6, 2014

95.5 WPLJ, New York (1990s-2010)

Unused bumper sticker from 2010, sheet measures approximately 16.8 cm by 8.8 cm.
Front side: background: black; racetrack; WPLJ + text bubble: "Scott & Todd Mornings" logo.
Back side: WPLJ logo, website, Facebook fanpage, Twitter and phone number




Unused bumper sticker from 2005, sheet measures approximately 19.9 cm by 10.7 cm.
Front side: background: white; WPLJ logo, slogan.
Back side: white.



Unused bumper sticker from 1996, sheet measures approximately 17.7 cm by 7 cm.
Front side: background: black; diamond; WPLJ logo. 
Back side: version 1: WPLJ logo, Scott & Todd and Rocky Allen; version 2: WPLJ logo, the 'PLJ different!


Unused bumper sticker from 1991, sheet measures approximately 16.7 cm by 7.6 cm.
Front side: background: black; Mojo Radio logo.
Back side: white.



95.5 WPLJ is a radio station in New York City owned by the broadcasting division of Cumulus Media. WPLJ currently plays an Adult Top 40 music format, featuring Today's Best Music along with the biggest hits of the 90's and 2000's. Kick off the listeners' mornings from 5 am to 10 am with "Scott & Todd In The Morning" starring Scott Shannon and Todd Pettengill. Fun commentary on what's making headlines, song parodies and Todd's famous "Phone Scams" can be heard daily, along with News and Entertainment updates with Cooper Lawrence, Weather forecasts from Channel 7's Meteorologist Bill Evans and Real Time traffic provided by Joe Nolan. All day 95.5 PLJ keeps the music going and will keep the listeners in the know on what's happening locally and nationally.

Back to February 14, 1971, WABC-FM New York were changed to WPLJ, which stood for 'White Port and Lemon Juice," an early 1950's R&B song by the Four Deuces, later covered by Frank Zappa.

WPLJ featured album-oriented rock (AOR) in the 1970's, which evolved into contemporary hit radio (CHR) by 1983. On December 17, 1987, calls were changed to WWPR ('World Wide Power Radio') and 95.5 became 'Power 95.' However, a year later, in December 21, 1988,  calls were changed back to WPLJ and 'Power 95' was dropped. In 1989, WPLJ adopted the 'Mojo Radio' name and shifted to more of a Hot AC format.


Since 1991, the morning drive slot at WPLJ has been hosted by Scott Shannon and Todd Pettengill, and is known as the 'Scott and Todd Big Show'. It has about one million listeners per week

In January 1999, WPLJ abruptly moved to a Modern AC format, a variation of the Hot AC format. But, the Modern AC had peaked in 1997-98 and the station transitioned back to a Hot AC format, with its playlist consisting of songs from the 1980s, 1990s, and 2000s.
 

In April 2009, WPLJ adopted a new slogan, "Scott and Todd in the Morning and Today's Best Music." A new logo was introduced in July.  After years of playing 1980's music, WPLJ dropped 80's music in January 2012, and shifted their playlist towards more 1990's, 2000's and current music.
*source: WPLJ website, http://en.wikipedia.org/wiki/WPLJ.

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