Front side: oval; background: black; MOViN 92.5 logo and tagline 'Make You Feel Good.'
Back side: white.
KQMV (92.5 FM), known as "MOViN 92.5," is a Rhythmic-leaning CHR radio station serving Seattle-Tacoma area, Washington, USA. Call letters meaning: KQ MoVin'. MOViN 92.5's current slogan is "All The Hits."
KQMV signed on the air in November 1964 as KFKF-FM (and later became KBES). It flipped to Progressive Rock KZAM-FM in April 1975. The format was changed again on July 18, 1983 to Adult Contemporary as KLSY (92.5 KLSY). The station was challenged numerous times when various stations flipped to Adult Contemporary in the mid-1980s, as it was the most popular format at the time. It became the sister station of KRWM in the 1990s, which, like KLSY, also airs an adult contemporary format. From 1988 to 2004, it was home to "Murdock, Hunter and Alice", a popular live and local morning show. On February 1, 2002, at 9 AM, the station altered its format to Adult Top 40 and moniker to Mix 92-5, but retained the KLSY calls.
Ratings for "Mix" were never spectacular, most likely due to adult contemporary sister station KRWM musically overlapping "Mix", as well as morning drive time ratings failing after the departure of "MH&A" (they were replaced by Mitch Elliot and Lisa Foster, although Foster left the station in 2006).
On May 1, 2006, at 11 AM, "Mix" signed off. The station began stunting with songs with a "goodbye" or "farewell" theme, as well as playing slogans from various radio stations around the country (i.e. "The Best Songs of the 70s, 80s, 90s, and Today). At Noon, the station flipped to Rhythmic AC as "MOViN 92.5". This gave Seattle its first adult-targeted Rhythmic station in four years since the demise of KBTB (now KJR-FM) in 2002 (this format also aired on KBKS from 1996–1997). KQMV's first song as "MOViN" was The C+C Music Factory's "Gonna Make You Sweat (Everybody Dance Now)". This is the first station that has used the "MOViN" branding, as being consulted by Alan Burns & Associates. KLSY changed call letters to KQMV on May 8, 2006, to match the new branding. Unlike KBKS' AC-leaning direction and KBTB's Rhythmic Oldies approach, KQMV featured a mix of Rhythmic Pop/Dance currents, Old School Hip Hop and R&B, Disco and Classic Dance hits in an Adult Top 40-like presentation, usually targets 25-44 females and positions itself between Rhythmic Top 40 KUBE, the aforementioned now-CHR KBKS, and non-commercial Dance Top 40 station KNHC (aka C-89.5). Over the years, KQMV slowly dropped most disco tracks and began emphasizing more currents and old-school Hip Hop, R&B, and Dance tracks from artists like Prince, Destiny's Child, and Janet Jackson.
Beginning in September 2009, the station began tightening its playlist by dropping most old-school tracks, and shifted towards an Adult-oriented Rhythmic CHR format, though not explicitly a Rhythmic AC like it had been. The amount of currents was heavily increased, though the station did retain some old-school (usually playing about 6 old-school songs per hour). As of November 18, 2010, KQMV completed its shift towards a conventional Rhythmic Contemporary direction with emphasis on current Rhythmic Pop/R&B hits.
In November 2013, Sandusky Radio sold its radio holdings in Seattle and Phoenix, Arizona to Hubbard Broadcasting.
*source: http://en.wikipedia.org/wiki/KQMV.
MOViN 92.5's slogan since 2016 is now Seattle's #1 Hit Music Station but its mix still seems to lean rhythmic.
ReplyDelete