iHeartRadio, USA (2019)

Unused bumper sticker from the 2019, sheet measures approximately diameter 7.5 cm. 
Front side: round; background: black; iHeartRadio logo.
Back side: white.


iHeartRadio is a free broadcast and internet radio platform owned by iHeartMedia, Inc It was founded in April 2008 as the website iheartmusic.com. As of 2017, iHeartRadio functions as a music recommender system and is the national umbrella brand for iHeartMedia's radio network aggregating its over 850 local iHeartMedia radio stations across the United States, as well as hundreds of other stations from various other media (with companies such as Cumulus Media, Cox Radio and Beasley Broadcast Group also utilizing this service). In addition, the service includes thousands of podcasts and now also offers on demand functionality and is the only service that allows listeners to save and replay songs right from live broadcast radio to their digital playlists. The on demand features require a subscription fee. iHeartRadio is available across more than 90 device platforms including online, via mobile devices, and on some video-game consoles.

iHeartRadio launched national-branded marquee events starting with the inaugural iHeartRadio Music Festival in 2011. Other major iHeartRadio events include the iHeartRadio Fiesta Latina, iHeartCountry Festival, the nationwide iHeartRadio Jingle Ball Tour, iHeartSummer’17 Weekend and the iHeartRadio Music Awards, which generated 165 billion social media impressions. iHeartRadio regularly hosts concerts at the iHeartRadio Theaters in Los Angeles and New York.

*source: en.wikipedia.org/wiki/IHeartRadio

Radio Station T-shirts (2005 - 2015)

*Some t-shirts of American station and show

In the photo above are some of my radio station t-shirts collection.. from WGCI, 99.5 KISS, WPLJ, Rick Dees Weekly Top 40 show, ESPN Deportes, i93, Z100 and The Ticket SportsRadio.

Besides sticker, t-shirt is also one of the promotional items commonly used by radio station.

Some of the advantages of having custom t-shirt designs for radio stations are..

1) Walking Billboards – Billboards may sound a thing of the past in this age of digital advertising, but they are very much here. Custom t-shirt designs act as walking billboards for radio station but are a lot cheaper. T-shirts with station's logo or brand name can offer great visibility to radio station's business in a very cost-effective way.

2) Great Conversation Starters – Do you remember any time when you wore a branded t-shirt and people did not comment on it or had a discussion on the company? Possibly not! By simply wearing radio station's brand’s t-shirt, radio station can attract many people that want to talk about the station or the brand out of curiosity. This is powerful marketing! It will be easier to convey the message of radio station through these t-shirts by the way of logos and taglines.

3) Visual Impact – Visual appeal matters a lot! Visuals are processed 60,000 times faster than text by a human brain. Also, content with visuals gets 94% more total views. So, a custom t-shirt with a professional logo design and a catchy tagline will prove to be visually stimulating. The people who see radio station's branded t-shirts are likely to remember radio station's business for a long time.

4) Not Such A Costly Affair!
Radio station don’t necessarily have to have a big budget for this one. The custom t-shirts are inexpensive as compared to other marketing techniques. All station need is a blank t-shirt design and fill it up with branding elements of radio station, be it station's logo, slogan, or any other graphics.