Thursday, April 3, 2014

KRTS 92.1, Houston (2001)

Unused bumper sticker from 2001, sheet measures approximately 30.3 cm by 8 cm.
Front side: background: purple, lite purple; text "Bach Around The Clock!", KRTS 92.1 logo.

Back side: white.



The 92.1 FM frequency in Houston, Texas, USA signed on the air in September 1983 with a CHR format as KZRQ "Z92". The station took heavy shots against its CHR neighbor on the dial, KKBQ "93FM".

By the fall of 1984, KZRQ was gone, as the station flipped to a beautiful music format with the KYND callsign. (ironically KKBQ-FM's previous incarnation). Later, the station was known as KRTS with a classical music format. KRTS was created to fill the void when KLEF (94.5 FM), flipped from classical to adult contemporary as KJYY.


Radio One purchased KRTS in 2004, changed its calls to KROI with a new short-lived Regional Mexican format as "La Mera Mera". When that was unsuccessful, its owners, which mainly specialize in Urban radio formatted station ownership (with a majority African-American listener base), flipped it one more time to an urban gospel format branded as "Praise 92.1".


On October 28, 2011, Radio One announced that KROI would flip to a (mainly) all-news format, starting November 17, branded as "News 92". This is the first time Radio One has programmed an all-news station geared towards a mainstream audience. (Houston, the 6th largest radio market in the USA, according to Arbitron, has been underserved in regards to radio news, as KTRH and KPRC, well known for news coverage in past decades, have become predominantly talk radio oriented in recent years). The Praise 92 gospel format moved over to the HD2 subchannel of KMJQ and to its online website.

*Source: http://en.wikipedia.org/wiki/KROI

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