Tuesday, November 8, 2016

EZ 104, Charlotte (1986)

Unused bumper sticker from the 1986, sheet measures approximately 22 cm by 7.5 cm. 
Front side: background: black; 'EZ 104' logo; confetti, paper shredder
Back side: EZ 104 quiz registration form, 'Bojangles' promo.


104.7 FM in Charlotte, North Carolina signed on in 1960 as WYFM with a beautiful music format. By 1973, after EZ Communications bought the station, WYFM became WEZC (known by the moniker "EZ 104") and had a 100,000-watt signal. In September 1978, rival WBT-FM changed to rock and became WBCY, leaving WEZC as the city's only beautiful music station. In December 1982, even though the area had two other soft adult contemporary FM stations—WLVV and WZXI—WEZC changed to soft adult contemporary as well. The switch generated so many protests that WZXI moved to fill the gap.

During the 1980s, WEZC gradually evolved from soft adult contemporary to mainstream adult contemporary. The station's most famous personality was controversial morning host Chuck Boozer.


In March 1989, WEZC completed its transition with a name and call letter change to WMXC "Mix 104.7", and the WEZC call letters were picked up by the former WRLX at 102.9.


On September 2, 1994, with WBT-FM and WLYT (formerly the "new" WEZC) competing, WMXC became WSSS "Star 104.7", playing "Super Sounds of the Seventies", which evolved to classic hits later in 1997.


104.7 FM is currently (2016) branded as K104.7.


*source: en.wikipedia.org/wiki/WKQC

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