Front side: background: clear; 98.1 Smooth FM logo, website.
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98.1 Smooth FM (KIFM) was a smooth adult contemporary music radio station located in San Diego, California, USA broadcasting on 98.1 FM.
KIFM has been airing variations of the adult contemporary format since it signed on in 1960. In the mid-1990s, it flipped to smooth jazz as simply 'Smooth Jazz 98.1'. KIFM was one of the top rated stations in San Diego and was the 2005 winner of the Marconi Award.
The smooth jazz format shifted to smooth adult contemporary (smooth jazz with more vocals and pop/urban AC currents) in the Summer of 2011, and was renamed '98.1 Smooth FM'. By the Fall of that year, the station leaned slightly rhythmic by playing some older R&B and classic soul tracks. The original smooth jazz format moved to KIFM's HD2 subchannel.
On August 19, 2013, at 10 AM, the station dropped the longtime "Smooth" moniker, flipped to soft AC, and rebranded as 'Easy 98.1'. The rebranding came after trailing rival AC KyXy 96.5 (KYXY) in the latest Arbitron ratings report. The final song on "Smooth" was "I Love You Always Forever" by Donna Lewis, while the first song on Easy 98.1 was "Easy" by The Commodores.
*source: http://en.wikipedia.org/wiki/KIFM
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