98.5 KLUC, Las Vegas (1990s-2010)

Unused bumper sticker from the 2010, sheet measures approximately 21 cm by 8.3 cm. 
Front side: shaped; 98.5 KLUC logo; slogan "Las Vegas' #1 Hit Music Station".
Back side: white


KLUC-FM is a legacy commercial radio station located in Las Vegas, Nevada, USA. Broadcasting on 98.5 FM. KLUC airs a Top 40 (CHR) music format, which tends to lean heavily pop. Their pop-leaning Top 40 sister KZON Phoenix, Arizona was patterned after KLUC. Owned by CBS Radio, the station's studios are located in the unincorporated Clark County area of Spring Valley, while its transmitter is atop Black Mountain in Henderson. Callsign (KLUC) meaning is K LUCky.

KLUC current slogan is "Las Vegas' #1 Hit Music Station". 

 

Unused bumper sticker from the 2007, sheet measures approximately 19.7 cm by 8.6 cm. 
Front side: shaped; background: white; text: "The All New"; 98.5 KLUC logo; slogan "Las Vegas' #1 Hit Music Station".
Back side: white.


98.5 KLUC has been a long time Top 40 station in Las Vegas. The signal was originally owned by Western Cities Broadcasting, and went live in the mid-1970s. In 1985, Western Cities was acquired by Nationwide. In 1995, a couple of years before Nationwide was "acquired", ARS bought KLUC, and then CBS Radio who owns them today.

From the mid-1970s to 1983, KLUC was a rock leaning Top 40. In 1977 KLUC experimented with a "Disco Format" in the evenings but it was short lived. This changed in the fall of 1983 when KLUC added a lot of R&B and dance music product. KLUC "leaned dance" through the rest of the 1980s and early 1990s before officially shifting to Rhythmic CHR in 1993 even though KLUC remained the mass appeal station in the Las Vegas market. Through their many years KLUC would play everything from the biggest rhythm hits to big pop hits. This was especially true during the late 1990s when KLUC heavily played the boy bands that were popular during that era. KLUC has long been recognized as an industry leader having won numerous awards as "Station Of The Year" in the USA from Billboard, Gavin, R&R and S.I.N. awards to excellence. KLUC was the first station to achieve over 500,000 weekly listeners and still holds the title year after year as "The Most Listened To Radio Station In Nevada."

Unused bumper sticker from the 1990s, sheet measures approximately 19.4 cm by 11 cm. 
Front side: shaped; background: white; 98.5 KLUC logo; slogan "The #1 Hit Music Station".
Back side: KLUC great prizes registration form.


Up until 1978 they simulcasted with sister station 1140 AM. They returned to a simulcast in 1987 for several years. At one time in the 1970s and early 1980s, KLUC had studios located on the Howard Hughes property at the Frontier Hotel.

Unused bumper sticker from the 1990s, sheet measures approximately 20 cm by 6.7 cm. 
Front side: background: blue; text: "Life's A Party, Turn It Up!"; 98.5 KLUC logo; slogan "The #1 Hit Music Station".
Back side: KLUC Morning Zoo promo.


When KFMS changed from top 40 to rhythmic top 40 in 2002 (they are now a Mexican Adult Hits station as KWID), KLUC changed to a more CHR Top-40 format versus a previous Rhythmic format, but continued to report to Mediabase and Nielsen BDS as a Rhythmic reporter although remaining the mass appeal station for Las Vegas. That all changed in April 2014 when both monitored trades moved KLUC to the Top 40/CHR panel as CBS Radio has begun converting their CHR formatted station to a model based on the "AMP" brand. This leaves KSFM Sacramento, California as the only CBS Radio outlet in the West Coast that is still a Rhythmic Top 40.

source: http://en.wikipedia.org/wiki/KLUC-FM