HitRadio 103 WHTT, Boston (1984)

Unused bumper sticker from the 1984, sheet measures approximately 22 cm by 10 cm. 
Front side: background: red; HitRadio 103 WHTT logo; + 2 small stickers.
Back side: WHTT contest rules and registration form.


On March 9, 1983, at Midnight, WEEI-FM, Boston, USA changed call letters to WHTT, and rebranded, first as HitRadio 103, and then The New Power 103 WHTT. After WEEI was sold, WEEI-FM became the call letters of Lawrence-licensed 93.7, initially as a simulcast of WEEI.

WHTT, for a time in the mid-1980s, was one of Boston's most popular stations, but its stay at the top of the Arbitron ratings was not to last. WHTT continued with a Top 40 format until July 7, 1986. At that point, ratings were decent, but it was determined that it was tough competing directly with WXKS-FM (Kiss 108), as well as 94.5 WZOU (now WJMN, Jamn' 94.5). Top 40 formats are generally hard to sell unless ratings are extremely high. It was also determined that Boston could not support three viable Top 40 stations. As a result, WHTT launched an adult rock format known as "Boston's Quality Rock" playing a blend of softer Album Rock cuts, pop rock cuts, some eclectic smooth jazz, and a few mainstream pop hits. The station became then became WMRQ, better known as "Q103". The on-air staff stayed on from WHTT initially, though most gradually left over the next year. Their ratings went downhill fast.

103.3 FM is currently WODS (103.3 AMP Radio).

*source: en.wikipedia.org/wiki/WODS