Friday, December 27, 2013

101.9 RXP, New York (2008)

Unused bumper sticker from 2008, sheet measures approximately 18.7 cm by 7.5 cm.
Front side: shaped; background: black; 101.9 RXP logo + 1 small sticker: 101.9 RXP logo, website.
Back side: 101.9 RXP-Come Together promo.



On February 5, 2008, Emmis Communications announced a change at WQCD (CD 101.9, a Smooth Jazz music/format station) to a rock format under the WRXP call letters and the tagline 101.9 RXP: The New York Rock Experience.

WRXP was the first alternative rock station in New York City since WXRK's format flip to active rock in April 2005. Even though classified as alternative rock (with a slight adult album alternative lean), Nielsen BDS and Mediabase reported WRXP as an AAA, with suburban station WXPK recognized as the main AAA station in the New York City market. By 2011, WRXP was classified as an alternative rock station by both Nielsen BDS and Mediabase.

WRXP's first on-air personality was Brian Schock, who, until leaving the station for personal reasons in January 2009, was also the station's assistant program director and music director. Station management promised to hire a New York rock-savvy airstaff for the rest of the station's dayparts, and started with the hiring of former MTV personality Matt Pinfield as the morning drive host. Other additions to WRXP's on-air team included former WNNX personality Steve Craig as midday host along with Brian Phillips as evening host. The weekend air staff includes Dave Greek, Greg Russ, Jennifer Kajzer and Paul Cavalconte, who was the only personality rehired from the WQCD smooth jazz format. In March 2009, WRXP announced through their morning program that Nik Carter, formerly of WXRK, was to join as the anchor from 3 to 7 PM on weekdays.

On June 21, 2011, it was announced that majority ownership of WRXP was acquired by Merlin Media LLC. The sale, which the FCC approved in September 2011, included two other Emmis-owned stations in Chicago, WLUP-FM and WKQX. At 5PM on July 15, 2011, WRXP's rock format ended.


After 5PM on July 15, WRXP (whose call letters was changed to WEMP on July 21) switched to a stunt of Adult Contemporary music branded as '101.9 FM New,' a stunt that served as a transition to the station's new format.
*source: http://en.wikipedia.org/wiki/WFAN-FM.

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