Friday, December 20, 2013

YOU FM, Germany (2010)

*YOU FM stickers, released circa 2010

YOU FM is one of the radio networks owned and operated by Hessischer Rundfunk, the public broadcaster for the German state of Hesse. Originally operating under the name hr XXL, the network featured the popular show XXL Clubnights which highlighted the night club scene in Hesse. In January 2004, the network was renamed YOU FM ('Young Fresh Music'), partially in an attempt to divest itself of its old "techno station" image.

YOU FM offers a more traditional mix of mainstream music and niche talk shows, similar to its sister station hr3, but with a more youthful flavor. It operates a 24-hour format, but from 1:00 to 5:30 AM it broadcasts a computerized music feed.

*source: http://en.wikipedia.org/wiki/You_FM_(Germany)

YOU FM relaunched their brand in 2012 including new claim. Instead of 'Young Fresh Music' became 'Music Like Me'. The new visual identity and the listener are accordingly made ​​as the center. The New YOU FM emphasizes its public strength. The logo uses the wide-awake life of young Hessen and creates an identification offer that is honest and real.

Here's my collection of YOU FM stickers (they was released in 2012, previous YOU FM's claim/slogan):

Unused bumper sticker from 2010, sheet measures approximately 19.8 cm by 6.2 cm.
Front side: background: pink, purple; 'You Pop', YOU FM logo.
Back side: Hör' YOU FM.



Unused bumper sticker from 2010, sheet measures approximately 19.8 cm by 6.2 cm.
Front side: background: green, chartreuse; 'You Rock', YOU FM logo.
Back side: Hör' YOU FM.



Unused bumper sticker from 2010, sheet measures approximately 19.8 cm by 6.2 cm.
Front side: background: sky-blue, grey; 'You Phunk', YOU FM logo.
Back side: Hör' YOU FM.



Unused bumper sticker from 2010, sheet measures approximately 7 cm by 7 cm.
Front side: shape, round; background: 3 different color versions--chartreuse, black, orange; YOU FM logo, website.
Back side: white.



Unused bumper sticker from 2010, sheet measures approximately 15 cm by 9.3 cm.
Front side: background: clear, 2 different color versions--chartreuse, red; YOU FM logo, website.
Back side: white.



Unused bumper sticker from 2010, sheet measures approximately 15 cm by 10.5 cm.
Front side: background: 6 different color versions--sky-blue, maroon, yellow, orange, chartreuse, pink--in one sheet; 'Das Neue Radio', YOU FM logo.
Back side: YOU FM logo, website, city + frequency.

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