Thursday, May 1, 2014

Energy 103.7, San Diego (2012)

Unused bumper sticker from the 2012, sheet measures approximately 14.5 cm by 9 cm.
Front side: background: magenta, cyan; Energy 103.7 logo.

Back side: Jack Powell promo.



Unused bumper sticker from the 2012, sheet measures approximately 14.5 cm by 9 cm.
Front side: background: orange, deep yellow; Energy 103.7 logo.

Back side: Go Fast promo.



KEGY (Energy 103.7) is Top 40 (CHR) station based in San Diego, USA. Owned and operated by CBS Radio. The station broadcasts in HD Radio. The HD2 broadcasts a simulcast of sister station KROQ-FM, Los Angeles. House of Sophie, which broadcasts down-tempo and chill-out music, is on the HD3 signal. Its studios are in the city's Linda Vista neighborhood and the transmitter site is in La Jolla.

The station originally signed on in February 1965 as KSDO-FM, and aired Country music. It was co-owned with KSDO-AM. By the late 1970s, the station was KOZN-FM playing a beautiful music format. On May 20, 1979, the call letters were changed to KJQY and the station was known as "K-Joy". The station evolved into an adult contemporary format in the late 1980s as "Sunny 103.7", then in 1995 it became "Rock Mix 103.7" KMKX, playing classic rock music.


On October 25, 2005, the station changed formats from classic rock to an FM talk format with the brand "Free FM", and their call letters changed on October 28 from KPLN to KSCF. In December 2005, Howard Stern left the terrestrial airwaves and moved to Sirius Satellite Radio. At the beginning, Adam Carolla was their morning show host. He started January 3, 2006, replacing Stern.


In the end, the attempt to make Free FM a success in San Diego had proven to be too difficult and like other Free FM sister stations in New York City (WFNY) and San Francisco (KIFR), which returned to active rock and classic hits respectively, KSCF decided to switch formats in June 2007. To add to the demise of the Free FM family of stations, Its sister station in Phoenix (KZON) flipped to Rhythmic Contemporary at the same exact time as KSCF's format switch.

On June 22, 2007, KSCF flipped to Oldies as "K-Surf 103.7". They were supposed to be the market's first FM Oldies outlet since 2005, when XHOCL had the format prior to its flip to Regional Mexican. The Oldies format turned out to be a stunt as the station revealed its true format, a Modern AC as Sophie @ 103.7, adapted slightly from sister station KLLC in San Francisco, which is known as Alice @ 97.3.


On March 29, 2012, CBS Radio announced that it would flip KSCF to a CHR format with a heavy emphasis on upbeat Rhythmic, Dance and Pop hits targeting Teens and Adults 18–34 years old, using the "Energy 103.7" moniker. CBS also applied for a call letter change to KEGY, which was granted on April 2. The switch to top 40 mirrors other California markets with multiple top 40's, although San Diego has three--Los Angeles (KAMP-FM & KIIS-FM), San Francisco (KMVQ-FM & KREV). "Energy" competes with KHTS-FM and XHTZ. KEGY also appeals to be more rhythmic-leaning like other CBS Radio contemporary hit radio stations such as WNOW-FM New York City, KAMP-FM Los Angeles and KMVQ-FM San Francisco. This makes California have the most contemporary hit radio stations owned by the company out of any state, and the youngest in California after KMVQ-FM & KAMP-FM of CBS Radio's top 40s still having the format today.

CBS Radio's California hot AC stations are now solely located in Northern California with only KZZO Sacramento and KLLC San Francisco following the flip of KSCF to KEGY.

*source: en.wikipedia.org/wiki/KEGY

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