Front side: background: white; Mix 102.9 logo; text: "Mix Means Variety!"
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Front side: background: white; Mix 102.9 logo.
Back side: white.
Front side: background: purple; Mix 102.9 logo.
Back side: white.
Front side: background: blue, black; Mix 102.9 logo.
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KDMX (Mix 102.9) was a Hot Adult Contemporary station in Dallas, Texas, USA, from 1991 to 2012. This station first began its broadcasting activities as KQRO on October 15, 1960 (although license was granted on July 2, 1959). It went dark a year later then returned to the airwaves in 1962. For that time, KQRO's format consisted mostly of classical and orchestral music. In 1965, the callsign was changed to KEIR with an unknown format.
In 1971, the call letters were changed once again to KDTX, this time with a religious format. Then over six years later, the callsign was changed to KMGC (the KDTX call letters were later used on a local TV station in 1987, ironically with Christian programming) and the Christian contemporary format continued up until September 1977. It was then changed to an adult contemporary format as Mellow 102.9 and a month later to Magic 102.9. Prior to that, a mass distribution of door-hanger flyers announced the station is coming. The station enjoyed a loyal following until May 9, 1991, when KMGC began stunting with a series of formats ranging from rock oldies (as "Cool 102.9" on May 9) to country (as "Kickin' Country" on May 10) to an all-Beatles format (also on May 10), and then party cocktail noise on May 11 and May 12, before changing to its current call letters and settling on its long-running Hot adult contemporary format as "Mix 102.9." Call letters stand for "K Dallas MiX" (similarly-named sister station KHMX (Mix 96.5) in Houston is named regionally as well.)
Typically, a Hot AC station wouldn't play any hip hop/rap songs or pop songs that feature rappers. However, as of 2011, KDMX began playing very few said tracks by LMFAO, Gym Class Heroes, and Pitbull; as of 2012, KDMX began playing songs from artists like Flo Rida, Eminem, and Nicki Minaj.
On May 18, 2012, KDMX rebranded as "102.9 NOW" dropping most modern AC artists, and shifted to an Adult CHR format. However, as of October 2012, KDMX returned to Hot AC. Some of the Modern AC artists have returned to the station's playlist, and dropped some hip hop tracks. The switch back to Hot AC was likely due to low ratings, as well as playlist overlap with sister CHR KHKS (106.1 KISS FM). It is the only Hot AC station in the market, as there are no competitors. However, it shares an audience with CBS-owned 103.7 KVIL, which recently retooled its AC format to include music from the 90s to current product.
*source: en.wikipedia.org/wiki/KDMX
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