Saturday, November 26, 2016

Power 106, Los Angeles (1986 - 1992)

*Power 106 Los Angeles stickers, 1986-1997 logo

KPWR (105.9 FM, Power 106) is a commercial radio station located in Los Angeles, California, USA.

KPWR airs a Rhythmic Top 40 format playing hip hop and R&B with occasional rhythmic pop/dance titles. It is owned and operated by Emmis Communications and is one of its two flagship stations alongside WQHT ("Hot 97") in New York City.
Currently KPWR's studios are based in the Los Angeles suburb of Burbank, and the transmitter is at Mount Wilson.

In May 1984, the Indianapolis-based Emmis Communications bought KMGG "L.A.'s Magic 106" from Century Broadcasting. Not too long after Emmis bought the station, it immediately saw a niche to counter Top 40s KIIS and KKHR and urban-music outlets KDAY, KJLH, and KACE (the latter three all signal challenged). At 6 PM on January 11, 1986, KMGG dropped its adult contemporary format, and became the first rhythmic contemporary-focused top 40 formatted radio outlet with the new callsign KPWR and the handle "Power 106, The Fresh New Music Mix."

The first song on the newly christened "Power 106" was "Say I'm Your Number One" by Princess. Jay Thomas was hired as host of The New Power 106 Morning Zoo and then later The Power 106 Morning Zoo or The Original Morning Zoo, or just The Morning Zoo for short.

Power 106's first tagline in 1986 was I've Made The Power Switch!, and in 1987 with Pure Energy...Dance Now!!!, followed in 1991 by L.A.'s Hottest Music, then in 1997 as L.A.'s Party Station, and most recently in 2005 with the current tagline Where Hip-Hop Lives.

Unused bumper sticker from the 1992, sheet measures approximately 25 cm by 8.3 cm. 
Front side: background: black; 'L.A.'s Hottest Music, Power 106 logo, + small sticker.
Back side: blank/white.



Unused bumper sticker from the 1990, sheet measures approximately 27.4 cm by 6.4 cm. 
Front side: background: black; Power 106 logo, 'Pure Energy... Dance Now!'; + 2 triangle small stickers, version: Power 106 logo, 'Dance Now!' and Power 106 logo, 'Pure Energy... Dance Now!'.
Back side: blank/white.



Unused bumper sticker from the 1990, sheet measures approximately 23.4 cm by 6.4 cm. 
Front side: background: black; Power 106 logo, 'Pure Energy... Dance Now!'.
Back side: 'Power 106 "MILLION DOLLAR SUMMER" registration and instruction; 'am/pm' promo.



Unused bumper sticker from the 1986, sheet measures approximately 21.5 cm by 8 cm. 
Front side: background: black; Power 106 logo, 'I've Made The Power Switch!'.
Back side: blank/white.

*source: en.wikipedia.org/wiki/KPWR

6 comments:

  1. Say, can you find & upload the WQHT a.k.a. Hot 103 & Hot 97 bumper stickers next?

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    1. Unfortunately, currently I don't have old Hot 103 or Hot 97 NY bumper stickers.. Let me know if you or others have those bumper stickers.. I'm looking for them, also.. Power 95 sticker.

      Back to the early '90s.. the CHR/Top 40 station battle era in the Big Apple.. Z100 vs WPLJ/Power 95 vs Hot 97..

      You must be remember this:
      "From the TTTTOOOOOO-PPPPP of Empire State Building.. this.. is Hot 97" :-)

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    2. Actually, it truly goes like this Ricky.

      "From the top, top, top, top, top, top, top, top, top, ttttttttttttttttttttttttttttttop of the Empire State Building! 111111111111111111103.5 WQHT Lake Success, New York City! HHHHHHHHHHHHHHHHHHHHHHOT 103!"

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    3. Yeah.. that's the sweeper! ;-)

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    4. The legendary TOH was created by Rick Allen and voiced by the late great Chuck Riley.

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    5. Yes.. I was listened this TOH on Rick Allen Creative Services demo track.. legend, iconic!

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