97.9 The Beat, Dallas (2000s, 2013)

Unused bumper sticker from 2013, sheet measures approximately 17.5 cm by 8 cm.
Front side: background: white; 97.9 The Beat logo + website ijustgothit.com
Back side: The Island, DefJam recordings.

Unused bumper sticker from 2013, sheet measures approximately 17.5 cm by 8 cm.
Front side: background: white; 97.9 The Beat logo + website thebeatdfw.com
Back side: white.

Unused bumper sticker from 2000s, sheet measures approximately 17.5 cm by 8 cm.
Front side: background: white; 97.9 The Beat logo
Back side: white.

Unused bumper sticker from 2000s, sheet measures approximately 17.5 cm by 8 cm.
Front side: background: blue; 97.9 The Beat logo
Back side: white.


KBFB (97.9 FM, "97.9 The Beat") is a Dallas/Fort Worth-based radio station with a Urban Contemporary musical format. It is owned by Radio One with sister station KSOC-FM ("Old School 94.5"). Its studios (alongside KSOC) are located in the Valley View Center in North Dallas, and its transmitter is located in Cedar Hill, Texas, USA.
The station traces its history back to the October 5, 1946 launch of the first FM radio station to sign on in Texas, "KERA-FM" (no relation to the current radio and television stations known under the same call letters), although its roots go back to an experimental FM station "W5X1C" that signed on October 15, 1945, and another experimental trial dating back to 1939. By 1947, it had moved from its original home at 94.3 FM to a preferred location in the center of the dial at 97.9 FM under the WFAA-FM call letter, initially simulcasting its AM sister station WFAA (570 AM).

In September 1973, WFAA-FM changed its call letters to KZEW and played classic and progressive rock music for 17 years with the on-air slogan "The Zoo." In 1987, KZEW and KRQX (the former WFAA radio, now KLIF) were sold by A.H. Belo Corporation, which retained ownership of the Dallas Morning News and WFAA-TV (channel 8). Three years later KZEW switched formats to a light rock station, changing both calls and branding to KKWM (Warm 97.9). A year later, the station changed its callsign and station nickname again to KLRX (Lite 97.9) while maintaining its light rock format.

In 1993, the station was sold by Cox Enterprises to Infinity/CBS Radio and formats were switched back to progressive rock and re-branded KRRW (Arrow 97.9). In 1997, the station switched formats back to soft rock/adult contemporary music and renamed to the current KBFB, and the slogan became B-97.9. Programming during this soft rock incarnation included Delilah during the nighttime hours via satellite before she was shifted to its former sister station KVIL.

KBFB made the change to Urban Contemporary as 97.9 The Beat in 2000 after the station was sold to Radio One. Since The Beat's launch, the station has been in direct competition against longtime heritage Urban station KKDA (K104). In addition to KKDA, they also had a competitor with former Rhythmic Contemporary rival KZZA until the station flipped to Spanish Oldies in 2008. Today, KBFB competes with KKDA, along to an extent with CHR formats on KHKS-FM (106.1 Kiss FM) and KLIF-FM (i93.3). Throughout the years as "The Beat," the station shifts between Urban Contemporary and CHR/Rhythmic.
*source: http://en.wikipedia.org/wiki/KBFB