Front side: background: black; KISS FM logo, website + 3 small stickers: KISS FM logo, website.
Back side: postcard.
Front side: background: black; KISS FM logo, slogan: "1st Deejay Radio Berlin."
Back side: white.
98.8 KISS FM is a privately owned radio station broadcasting to Berlin 98.8 MHz, specializing in R&B, dance, hip hop and pop. It also broadcasts via analogue cable in Berlin and Brandenburg on 97.90 MHz and nationwide via DAB+. Its studios are part of the medienzentrum Berlin located in the shopping center Das Schloss in the district of Steglitz.
KISS FM has a technical reach of 4.2 million listeners living in Berlin and Brandenburg. Its core target group are young people living in Berlin between the ages of 14 and 29 years. Within this target group, KISS FM is third place with 23,000 listeners per hour.
KISS FM started its broadcasts in January 1993. It was named after the New York radio station 98.7 Kiss FM which was one of the first stations to play rap music regularly, catering only to an African-American audience. The vision of the Berlin adaptation was to play "underrepresented music". The broadcasting license for KISS FM was tied to certain requirements which are still in force today. KISS FM must air a program with music and spoken word which focuses on all fields of young life in Berlin, especially vocational training, work, leisure time and youth-related problems. Furthermore, the program must be socially engaged, react to current trends and put an emphasis on the integration of minorities living in Berlin.
In its beginning, KISS FM was broadcast solely via analogue cable on 98.45 MHz making it hard for the station to reach a significant number of listeners. On 1 August 1994, the cable frequency was switched to 97.9 MHz. In the same month, KISS FM was considering to discontinue its broadcasts due to financial issues and appealed to the regional media authority MABB to assign an FM frequency to the station. After a decision by the MABB in December 1994, KISS FM received the frequency 98.8 MHz from BFBS on 28 February 1995.
In its first five years, KISS FM regarded itself as a DJ radio and a representative for Berlin's club scene. Its slogan at that time was "Power Music Radio". The daytime programming was formatted, offering a mix of R&B, hip hop and dance music. Typical artists heard on the station included Freundeskreis, Apollo 440, Run DMC, Janet Jackson, Robert Miles or Nas. In the nighttime, DJ shows were aired focusing on all kinds of urban & dance music genres. Among its DJs were Paul Van Dyk, Ray Cokes and DJ Tomekk. KISS FM also participated in the Love Parade and the Christopher Street Day in Berlin with its own truck.
*source: http://en.wikipedia.org/wiki/98.8_KISS_FM_Berlin
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