Beat 104.3, Austin (1999, 2005)

Unused bumper sticker from 2005, sheet measures approximately 19 cm by 6.5 cm.
Front side: shaped; background: purple, magenta; Beat 104.3 logo
Back side: white

Unused bumper sticker from 1999, sheet measures approximately 26 cm by 6.2 cm.
Front side: background: chartreuse, ghost green; Beat 104.3 logo.
Back side: Wendy's and Just Brakes promo


As The Beat 104.3 (1st phase, KQBT)
KQBT 104.3 FM was launched in 1998 (station licensed to Taylor, Texas) after the frequency would be moved southward to the Austin area after previously serving the Temple-Killeen market as KKIK. Soon enough, KQBT, with the branding [The] Beat 104.3, began targeting Austin in 1998 as a Rhythmic Contemporary Hits station, playing Hip Hop, R&B, some Pop, and some Dance. At the time, the station complemented the then co-owned Urban AC station KJCE "K-Juice 1370" (now a talk radio station). This would eventually propel KQBT as one of Austin's Top 5 radio stations (sometimes #1) according to Arbitron ratings.

But in 2004, Howard Stern was expected back on the radio due in several markets due to Clear Channel firing him for indecency. And KQBT, along with five other replacement radio stations owned by what was then called Infinity Broadcasting (which owned Stern's show through syndication), was selected to carry the morning drive. As a result, there would be uncertainty that the Hip Hop/R&B format would even survive with Howard Stern on the air, so the frequency flipped to talk radio, changed calls to KOYT and called itself 104.3 The Coyote. The FM Talk format did not do well at all; because of this, the ratings tanked.
 
As "Beat 104.3" (2nd phase, KXBT)
With the failure of KOYT, the frequency returned to a Rhythmic Contemporary Hits format five months later under the former branding Beat 104.3 but with new call letters KXBT because KQBT was already assigned to a radio station in Llano, Texas, and later, a radio station in Houston, Texas now. Even though it is a Rhythmic, this time KXBT skewed slightly towards an unofficial Mainstream Urban format, unusual for the market's demographics given the fact less than 10% of the Austin radio market's population is African American. Soon after the return to the format, KXBT has reintroduced Freestyle Dance music and added more Reggaeton music to the charts. 

104.3 FM is currently a Regional Mexican station "La Que Buena" (KLQB).
 *source: http://en.wikipedia.org/wiki/KLQB